Agape 12 new opening - Milano, 17.04
Great excitement for the Agape 12 opening.
From early morning on 17 April, the starting date of Salone del Mobile 2012, visits to the Agape concept store followed in rapid succession. The response was enthusiastic right from the start, the most frequent comment being simply: “STUNNING STORE”, a sign that points to the success of this new concept point of sale.
Chosen location: Brera Design District; numerous companies involved in the project; 850 m2 exhibition space.
A display on four levels, with mood, complexity and look varying throughout the various settings and an ample choice specially selected by Agape. Major brands are mixed with emerging ones, Italian with international, industrial with handcrafted, interior finishes with simple objects for everyday life.
The decor – objects and accessories creating a harmonious blend that is both new yet welcoming – wowed both customers and experts. Partner brands include: Alpes Inox, My Core, Madeamano, Una finestre, Kn industrie, Benedini collection, Pastoe, Santa & Cole, 3000 Fiemme and many others.
Via Statuto was already under siege by 6pm, a whole hour before the official start of the opening night.
Impressive catering mixed the art of food with the allure of design, where novel touches were often camouflaged with the products on display in the store.
An almost magical atmosphere made particularly lively by over 1000 guests. A great success made possible thanks to the affinity of the companies involved.
Throughout the week there was a significant coming and going of architects, designers, celebrities, journalists and the simply curious. Around 11,000 visitors.
All the products displayed are on sale at Agape 12 from 23 April.
Store opening hours:
Monday: from 3pm to 7 pm
from Tuesday to Saturday: from 10 am to 7 pm
Info +39 02 98656466 / email@example.com »