During Milan Design Week 2013, Camilla Benedini for Benedini Associati designed the setting of the Agape12 store matching contemporary living spaces with some classic cinema trailers suggestively combined to show us how customs and traditions have changed over time. Bathroom, bedroom, dining and living rooms were the unrivalled stars of the installation called Cinema Agape12.
“Frankenstein”, “Capone”, “Misery”, and clips from other cult films were projected onto unexpected surfaces including the In-Out bathtub and the iconic shower Chiocciola in displays that conjured up atmospheres and themes typical of the domestic landscape of bygone years.
Also presented were the novelties of the Agape12 partners Agape, Agapecasa, Alpes Inox, mycore, Made a Mano, Una and KnIndustrie with the debut of new cooperations: Bassamfellows (furniture), Gandia Blasco (outdoor furniture and carpets) and Starpool (SPA home & professional).
Fotografie di Andrea Ferrari